fueled by the fade

Check out how petroleum is helping fuel the nation’s most booming occupation.

Check out how petroleum is helping fuel the nation’s most booming occupation.

Classic fades, parted looks, coifed bangs and pompadours. High-end hair pomades, matte fibers, waxes and oils. Welcome to the modern American barbershop.

Year after year, the allure of the straight razor shave, hot towels, good conversation and great music has grown stronger. Seemingly overnight, history’s decline of old-fashioned barbershops has flipped. Traditional yet unmistakably hip hairstyling outlets are popping up all over the country — adding a predicted $26 billion-per-year industry to America’s economy. The modern man’s barbers have taken the industry to new heights, using high-performance products and techniques to drive the fastest-growing profession in the nation.

April 30 is National Hairstylist Appreciation Day. Thanks to petroleum-based products and the skilled hands of classic stylists, millions of men around America are looking pretty awesome today. For that — and the hair-chair psychology — we thank you

Great barbers are fueled by delivering the finest fade and the perfect cut. Let’s take a look at what it takes to make men’s hair magnificently masculine.

  • Aftershave
  • Barber apron
  • Barber chair
  • Barber pole
  • Beard balm
  • Blade cleaner
  • Blow dryer
  • Brushes
  • Combs
  • Electric clippers
  • Hot towel warmer
  • Neck duster
  • Nylon cape
  • Plastic blade-guard attachments
  • Razor and tool sanitizer
  • Rubber-ringed shears
  • Straight razor
  • Synthetic tissue neck stripe
  • Warmed shaving cream dispense