Fueled by Flaunting It

Bathing suits are awesome. Period. You may be the least formal of suits, but we hold you in the highest regard.

And there’s no better month to celebrate the bathing suit and all its magnificent iterations than the month of July. In fact, we proudly celebrate National Bikini Day every year on July 5. So here are a few facts and figures in honor of the glorious bathing suit:

  • Bathing suits are typically made from petroleum-based spandex or nylon.
  • Competitive swimwear is designed to reduce drag across the water. The high-tech construction of these suits utilizes materials such as polyurethane and woven elastane-nylon.
  • The bikini was invented in 1946 by a French automobile engineer. He noticed that women on the French Riviera were rolling up the edges of their modest swimsuits to get a better tan and was inspired to design a suit with a completely exposed midriff.
  • The first chest-revealing bathing suit for men made its debut in 1932. It was called the “topper” and featured a detachable top.
  • The global swimwear market is expected to exceed $20 billion by 2019.
  • Women’s swimwear makes up roughly 70% of bathing suit sales. That’s followed by men’s at 17% and children’s at 13%.
  • The most expensive swimsuit in the world is a diamond-encrusted bikini valued at over $30 million.
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